Hair colour conversion
Converting a client's Wella formula into IT&LY Hair Fashion? The Shade Library matches shades by verified depth and ordered reflects, not by the number printed on the tube. Here's how the two ranges line up.
Brands don't calibrate their levels the same way. For 13 of the Wella shades that have a IT&LY Hair Fashion match, the matching IT&LY Hair Fashion shade carries a different level on the tube. A chart that swaps like-for-like numbers would send you to the wrong depth for every one of them. The Shade Library maps each shade to a standard depth and reflect structure first, then finds the equivalent.
The straightforward ones: standard natural shades where both brands print the same level. Any chart gets these right.
| Wella | IT&LY Hair Fashion equivalent |
|---|---|
| 4/0Koleston Perfect ME+ | 4.0DelyGlow |
| 5/0Koleston Perfect ME+ | 5.0DelyGlow |
| 6/0Koleston Perfect ME+ | 6NDelyGlow |
| 7/0Koleston Perfect ME+ | 7NDelyGlow |
| 8/0Koleston Perfect ME+ | 8NDelyGlow |
| 10/0Koleston Perfect ME+ | 10.0DelyGlow |
| + 48 more Wella to IT&LY Hair Fashion matches, including every one that changes level, inside The Shade Library. | |
190 shades · 3 product lines
How shades are written
Level, a slash, then reflect digits, e.g. 5/05.
Reflect families in the range
Natural, Gold, Brown, Red, Grey, Cendré, Ash, Violet, Mahogany, Matt
Shade series
Standard, Intense
Product lines
230 shades · 3 product lines
How shades are written
Level, a full stop, then reflect digits, e.g. 10.81.
Reflect families in the range
Natural, Ash, Brown, Cendré, Matt, Gold, Copper, Red, Mahogany, Violet
Product lines
Search any shade, compare it across 18 professional brands, and keep each client's formulas in one place.
Start your free 7-day trialNo card needed to start.