Conversion guides · Pulp Riot to IT&LY Hair Fashion

Hair colour conversion

Pulp Riot to IT&LY Hair Fashion

Converting a client's Pulp Riot formula into IT&LY Hair Fashion? The Shade Library matches shades by verified depth and ordered reflects, not by the number printed on the tube. Here's how the two ranges line up.

68Pulp Riot shades in The Shade Library
50have an exact IT&LY Hair Fashion match: same depth, same reflects in the same order
5of those matches sit at a different level than the numbers suggest

Why a same-number chart gets these wrong

Brands don't calibrate their levels the same way. For 5 of the Pulp Riot shades that have a IT&LY Hair Fashion match, the matching IT&LY Hair Fashion shade carries a different level on the tube. A chart that swaps like-for-like numbers would send you to the wrong depth for every one of them. The Shade Library maps each shade to a standard depth and reflect structure first, then finds the equivalent.

Sample conversions

The straightforward ones: standard natural shades where both brands print the same level. Any chart gets these right.

Pulp RiotIT&LY Hair Fashion equivalent
3-0Faction83.0DelyGlow
5-0Faction85.0DelyGlow
7-0Faction87NDelyGlow
10-0Faction810.0DelyGlow
+ 46 more Pulp Riot to IT&LY Hair Fashion matches, including every one that changes level, inside The Shade Library.

The two ranges

Pulp Riot

68 shades · 1 product line

How shades are written

Level, a dash, then reflect digits, e.g. 7-66.

Reflect families in the range

Natural, Gold, Red, Violet, Copper, Brown, Ash, Mahogany, Matt

Product lines

  • Faction868

IT&LY Hair Fashion

230 shades · 3 product lines

How shades are written

Level, a full stop, then reflect digits, e.g. 10.81.

Reflect families in the range

Natural, Ash, Brown, Cendré, Matt, Gold, Copper, Red, Mahogany, Violet

Product lines

  • AQUARELY86
  • Colorly Optimus82
  • DelyGlow62

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More Pulp Riot conversions

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