Hair colour conversion
Converting a client's IT&LY Hair Fashion formula into Goldwell? The Shade Library matches shades by verified depth and ordered reflects, not by the number printed on the tube. Here's how the two ranges line up.
Brands don't calibrate their levels the same way. For 9 of the IT&LY Hair Fashion shades that have a Goldwell match, the matching Goldwell shade carries a different level on the tube. A chart that swaps like-for-like numbers would send you to the wrong depth for every one of them. The Shade Library maps each shade to a standard depth and reflect structure first, then finds the equivalent.
The straightforward ones: standard natural shades where both brands print the same level. Any chart gets these right.
| IT&LY Hair Fashion | Goldwell equivalent |
|---|---|
| 3.0DelyGlow | 3NTopchic · Zero |
| 5.0DelyGlow | 5NTopchic · Zero |
| 7NDelyGlow | 7NTopchic · Zero |
| 10.0DelyGlow | 10NTopchic · Zero |
| + 96 more IT&LY Hair Fashion to Goldwell matches, including every one that changes level, inside The Shade Library. | |
230 shades · 3 product lines
How shades are written
Level, a full stop, then reflect digits, e.g. 10.81.
Reflect families in the range
Natural, Ash, Brown, Cendré, Matt, Gold, Copper, Red, Mahogany, Violet
Product lines
180 shades · 5 product lines
How shades are written
Level followed by the brand's own reflect letters or digits, e.g. 10SB.
Reflect families in the range
Natural, Brown, Copper, Gold, Red, Ash, Violet, Matt, Grey, Cendré
Product lines
Search any shade, compare it across 18 professional brands, and keep each client's formulas in one place.
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