Conversion guides · IT&LY Hair Fashion to Davines

Hair colour conversion

IT&LY Hair Fashion to Davines

Converting a client's IT&LY Hair Fashion formula into Davines? The Shade Library matches shades by verified depth and ordered reflects, not by the number printed on the tube. Here's how the two ranges line up.

230IT&LY Hair Fashion shades in The Shade Library
80have an exact Davines match: same depth, same reflects in the same order
10of those matches sit at a different level than the numbers suggest

Why a same-number chart gets these wrong

Brands don't calibrate their levels the same way. For 10 of the IT&LY Hair Fashion shades that have a Davines match, the matching Davines shade carries a different level on the tube. A chart that swaps like-for-like numbers would send you to the wrong depth for every one of them. The Shade Library maps each shade to a standard depth and reflect structure first, then finds the equivalent.

Sample conversions

The straightforward ones: standard natural shades where both brands print the same level. Any chart gets these right.

IT&LY Hair FashionDavines equivalent
1.0DelyGlow1,0Mask with Vibrachrom
3.0DelyGlow3,0Mask with Vibrachrom
5.0DelyGlow5,0Mask with Vibrachrom
7NDelyGlow7,0Mask with Vibrachrom
10.0DelyGlow10,0Mask with Vibrachrom
+ 75 more IT&LY Hair Fashion to Davines matches, including every one that changes level, inside The Shade Library.

The two ranges

IT&LY Hair Fashion

230 shades · 3 product lines

How shades are written

Level, a full stop, then reflect digits, e.g. 10.81.

Reflect families in the range

Natural, Ash, Brown, Cendré, Matt, Gold, Copper, Red, Mahogany, Violet

Product lines

  • AQUARELY86
  • Colorly Optimus82
  • DelyGlow62

Davines

157 shades · 2 product lines

How shades are written

Level, a comma, then reflect digits, e.g. 9,78.

Reflect families in the range

Ash, Natural, Gold, Beige, Violet, Copper, Red, Mahogany, Matt

Shade series

Standard, Intense

Product lines

  • A New Colour58
  • Mask with Vibrachrom99

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More IT&LY Hair Fashion conversions

Converting into Davines