Conversion guides · IT&LY Hair Fashion to Pulp Riot

Hair colour conversion

IT&LY Hair Fashion to Pulp Riot

Converting a client's IT&LY Hair Fashion formula into Pulp Riot? The Shade Library matches shades by verified depth and ordered reflects, not by the number printed on the tube. Here's how the two ranges line up.

230IT&LY Hair Fashion shades in The Shade Library
100have an exact Pulp Riot match: same depth, same reflects in the same order
11of those matches sit at a different level than the numbers suggest

Why a same-number chart gets these wrong

Brands don't calibrate their levels the same way. For 11 of the IT&LY Hair Fashion shades that have a Pulp Riot match, the matching Pulp Riot shade carries a different level on the tube. A chart that swaps like-for-like numbers would send you to the wrong depth for every one of them. The Shade Library maps each shade to a standard depth and reflect structure first, then finds the equivalent.

Sample conversions

The straightforward ones: standard natural shades where both brands print the same level. Any chart gets these right.

IT&LY Hair FashionPulp Riot equivalent
3.0DelyGlow3-0Faction8
5.0DelyGlow5-0Faction8
7NDelyGlow7-0Faction8
10.0DelyGlow10-0Faction8
+ 96 more IT&LY Hair Fashion to Pulp Riot matches, including every one that changes level, inside The Shade Library.

The two ranges

IT&LY Hair Fashion

230 shades · 3 product lines

How shades are written

Level, a full stop, then reflect digits, e.g. 10.81.

Reflect families in the range

Natural, Ash, Brown, Cendré, Matt, Gold, Copper, Red, Mahogany, Violet

Product lines

  • AQUARELY86
  • Colorly Optimus82
  • DelyGlow62

Pulp Riot

68 shades · 1 product line

How shades are written

Level, a dash, then reflect digits, e.g. 7-66.

Reflect families in the range

Natural, Gold, Red, Violet, Copper, Brown, Ash, Mahogany, Matt

Product lines

  • Faction868

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More IT&LY Hair Fashion conversions

Converting into Pulp Riot