Conversion guides · IT&LY Hair Fashion to L'Oréal

Hair colour conversion

IT&LY Hair Fashion to L'Oréal

Converting a client's IT&LY Hair Fashion formula into L'Oréal? The Shade Library matches shades by verified depth and ordered reflects, not by the number printed on the tube. Here's how the two ranges line up.

230IT&LY Hair Fashion shades in The Shade Library
92have an exact L'Oréal match: same depth, same reflects in the same order
10of those matches sit at a different level than the numbers suggest

Why a same-number chart gets these wrong

Brands don't calibrate their levels the same way. For 10 of the IT&LY Hair Fashion shades that have a L'Oréal match, the matching L'Oréal shade carries a different level on the tube. A chart that swaps like-for-like numbers would send you to the wrong depth for every one of them. The Shade Library maps each shade to a standard depth and reflect structure first, then finds the equivalent.

Sample conversions

The straightforward ones: standard natural shades where both brands print the same level. Any chart gets these right.

IT&LY Hair FashionL'Oréal equivalent
2.0Colorly Optimus2.0Inoa
4.0DelyGlow4.0Majirel
5.0DelyGlow5.0Majirel
6NDelyGlow6.0Majirel
7NDelyGlow7.0Majirel
8NDelyGlow8.0Majirel
+ 86 more IT&LY Hair Fashion to L'Oréal matches, including every one that changes level, inside The Shade Library.

The two ranges

IT&LY Hair Fashion

230 shades · 3 product lines

How shades are written

Level, a full stop, then reflect digits, e.g. 10.81.

Reflect families in the range

Natural, Ash, Brown, Cendré, Matt, Gold, Copper, Red, Mahogany, Violet

Product lines

  • AQUARELY86
  • Colorly Optimus82
  • DelyGlow62

L'Oréal

165 shades · 4 product lines

How shades are written

Level, a full stop, then reflect digits, e.g. 8.43.

Reflect families in the range

Ash, Gold, Natural, Copper, Violet, Red, Brown, Mahogany

Product lines

  • Inoa66
  • Inoa · Carmilane5
  • Majirel88
  • Majirel · Carmilane6

See every IT&LY Hair Fashion to L'Oréal match

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More IT&LY Hair Fashion conversions

Converting into L'Oréal